ENTREPRENEURSHIP

Detailed explanation-1: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-2: -Psychographic segmentation divides people into groups based on their personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-3: -Lifestyle segmentation is the business practice of breaking down an overall market of potential or actual buyers into groups known as market segments based on lifestyle variables such as buying preferences. The goal is to use one or more lifestyle segments as the target market for your marketing mix.

Detailed explanation-4: -Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality traits.