ENTREPRENEURSHIP

Detailed explanation-1: -Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

Detailed explanation-2: -Mass marketing: Mass marketing is an attempt to appeal to an entire market with one basic marketing strategy using mass distribution and mass media. It is also called undifferentiated marketing because this is a strategy that ignores targeting individual market segments.

Detailed explanation-3: -Undifferentiated marketing is a marketing strategy that treats the market as a whole. Undifferentiated marketing is best applied to products with universal demand. It often uses one single marketing message to appeal to all customer groups.

Detailed explanation-4: -Mass marketing is a market strategy whose aim is to appeal to the largest portion of the market while ignoring niche demographic differences, in order to reach the highest number of potential customers possible.

Detailed explanation-5: -Mass marketing (or undifferentiated marketing) is a business marketing approach that seeks to advertise to the widest possible customer base, up to and including the entire market available.