ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Where does a channel of distribution begin?
A
a. With the industrial user
B
b. With the ultimate consumer
C
C. With the producer
D
d. With the intermediary
Explanation: 

Detailed explanation-1: -The first type of distribution channel is where the manufacturer sells straight to the customer. This channel is the shortest, most direct one. The manufacturer makes the most profit from the sale in this scenario as he does not have to share profits with other vendors.

Detailed explanation-2: -The correct answer is-Marketing intermediaries. Key Points Marketing intermediaries: Market intermediaries are entities that are involved in the transaction of a product from the producer to the ultimate consumer.

Detailed explanation-3: -A direct channel of distribution goes from the producer straight to the consumer or user. Indirect channels of distribution involve intermediaries. Channels for consumer goods and industrial goods are separate but similar. Channels for services are usually direct, but they can sometimes involve agents.

Detailed explanation-4: -The first step to a robust distribution channel strategy, identify which channel works best for your product. You need to consider if you are going to sell your product directly to the end consumer or must you go through wholesalers and retailers. These are important considerations.

There is 1 question to complete.