ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to retailer to consumer
B
Producer to wholesaler to retailer to consumer
C
Producer to consumer
D
Producer to agent to retailer to consumer
Explanation: 

Detailed explanation-1: -2. Indirect distribution channels. The one-level channel entails a product coming from a producer to a retailer and then to the end buyer. The retailers buy the product from the manufacturer and sell it to the end buyers.

Detailed explanation-2: -Hybrid. Hybrid channels combine the characteristics of direct and indirect channels. The seller uses both direct and indirect methods. For example, a manufacturer might sell an item on its e-commerce website, but then an intermediary delivers the physical product to the customer.

Detailed explanation-3: -Indirect Channels They could be wholesalers, retailers, distributors, or brokers, for example. In this case, manufacturers do not have total control over distribution channels. The benefit is that this makes it possible to sell larger volumes and sell to a range of customers.

Detailed explanation-4: -Direct: Manufacturer → Consumer. Indirect: Manufacturer → Wholesaler → Retailer → Consumer. Hybrid: Manufacturer → Authorized retailer → Consumer.

There is 1 question to complete.