INTRODUCTION TO ENTREPRENEURSHIP
TYPES OF ENTREPRENEURSHIP
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One special type of mobile phone has gone through a series of small improvements overs the years which has helped to keep its competitive position . This type of innovation can be described as
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modular
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incremental
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product
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service
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Explanation:
Detailed explanation-1: -Service innovation refers to a new or significantly improved service concept, product or process in a new or existing market.
Detailed explanation-2: -Innovation strategies can be classed as proactive, active, reactive and passive (Dodgson et al. 2008).
Detailed explanation-3: -Gillette. You might not think of Gillette as one of the great innovation leaders but in actual fact, the brand is a great example of a company that has used incremental innovation to stay ahead of the competition. Coca-cola. Cadbury. Sainsbury’s.
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