ENTREPRENEURSHIP

Detailed explanation-1: -As engaging in business-oriented activities, social enterprises may play a role of supplier in the market. Social enterprises build accountability relationships with consumers on the basis of economic exchanges. Consumers aim to maximize utilities and have freedom of making choices from different products.

Detailed explanation-2: -Because of that, beneficiaries are usually defined as those individuals who are directly linked to the social mission of a social organization and who derive the main benefits out of its actions.

Detailed explanation-3: -Beneficiaries are the consumers of your products or services – they are the people or organisations directly using your products or services and benefiting from them.

Detailed explanation-4: -When it comes to social entrepreneurship, businesses choosing a product model sell/rent directly to their beneficiaries. In other words, customers and beneficiaries are one and the same. Because of that, this model is also often called “beneficiary as customer model“.