GK
ACCOUNTING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Post purchase dissonance
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Excess of satisfaction over expectation
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Ratio between the customer’s perceived benefits and the resources used to obtained these benefits
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None of the above
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Detailed explanation-1: -Customer value: The ratio between customers perceived benefits and the resourcesthey use to obtain those benefits. Customer satisfaction: Customers perceptions of the performance of the productor service in relation to their expectations.
Detailed explanation-2: -The Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. The LTV:CAC ratio is calculated by dividing your LTV by CAC.
Detailed explanation-3: -customer value = perceived benefits − perceived cost.
Detailed explanation-4: -Value is the ratio of the perceived benefits to price.
Detailed explanation-5: -Principles of Marketing In general terms, customer value is the difference between benefits and costs associated with a product.