GK
ACCOUNTING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following steps of purchase decision process is in sequence? (i) Problem recognition (ii) Search for alternative (iii) Evaluation of alternative (iv) Purchase action (v) Post purchase act
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(i), (ii), (iii), (iv), (v)
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(i), (iii), (ii), (v), (iv)
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(iii), (ii), (i), (v), (iv)
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(iv), (iii), (i), (v), (ii)
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Explanation:
Detailed explanation-1: -Problem/Need-recognition is the first step in the buying decision. Without knowing what the customer needs, they will not be enticed to purchase the product. The need can be triggered by internal stimuli (e.g. hunger, thirst) or external stimuli (e.g. advertising).
Detailed explanation-2: -The buyer decision process also called the consumer decision process, is a five-step process through which customers decide if they want to make a purchase or not. The steps are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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