GK
BOOKS AND AUTHORS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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‘24 Brand Mantras’, is a book written by-
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Bimal Chowdhary
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Shiv Khera
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Arindam R. Chowdhary
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Jagdeep Kapoor
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Explanation:
Detailed explanation-1: -This concise and practice-based book is aimed at helping marketers to develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands.
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