GENERAL KNOWLEDGE

Detailed explanation-1: -Place. Place utility means that a customer can purchase products in locations that are convenient to them. The more widely available a product is to your target consumer, the more place utility you can provide.

Detailed explanation-2: -Place utility refers to making goods or services available in locations that allow consumers to easily access products and services.

Detailed explanation-3: -The Place Utility Component Place utility is the value consumers put on where they purchase products. Stores make it easier for the consumers to purchase items, as opposed to driving to a factory or warehouse where the products are manufactured or stored.

Detailed explanation-4: -Place utility can be used to draw customers to a product or service as well because it associates a specific place to the product or service. For example, someone from America might find French wine more appealing because of its association with the city as being foreign and, thus, more attractive.