GENERAL KNOWLEDGE

Detailed explanation-1: -The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.

Detailed explanation-2: -Direct-to-consumer retail refers to a retail model in which brand manufacturers sell their products straight to the customer-whether that’s an individual consumer or another retailer-thereby eliminating the need for retail distributors.