GK
BUSINESS ECONOMICS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is NOT a factor affecting consumer choice (of which g/s to buy)?
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Their taste and preference
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Their income
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The price of substitutes or complements
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All of the above
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Explanation:
Detailed explanation-1: -Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers. Either way, three factors affect all purchasing decisions: economic, functional, and psychological.
Detailed explanation-2: -Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) More items
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