GENERAL KNOWLEDGE

Detailed explanation-1: -Sociology: Because when we study the social problems, the firms can focus on producing goods which solve such problems and also know how people will react to the introduction of new product.

Detailed explanation-2: -At its core, consumer behavior is the study of how people make buying decisions. It attempts to understand how buyers choose, use and dispose of products and services, as well as the various stages people go through before making a purchase.