GK
BUSINESS MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product
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Process
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Positioning
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Adaptive creativity
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Detailed explanation-1: -What Is Positioning In Marketing? Positioning refers to the place you want your brand or product to have within a particular target market. More specifically, the process of market positioning and brand positioning involves how you market your brand or product to consumers to achieve that position.
Detailed explanation-2: -It’s not what you think your brand is, because your market’s perception of you is reality. So while your logo, advertising, employee attitudes, product quality, and sales process play a role in cultivating your brand perception, your market makes your perception through how they interpret those things.
Detailed explanation-3: -Price-based positioning. Lifestyle-based positioning. Characteristics-based positioning. Quality-or prestige-based positioning.
Detailed explanation-4: -Coca-Cola. When it is to product positioning example then Coca-Cola is a pioneer. Dove. The Dove brand is well-positioned among its competitors. Apple. If it is exclusivity, luxury and elegance then this is Apple for you. Starbucks. Amazon. HubSpot. Michelin. Virgin Airways. More items •30-Nov-2020