GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A customer asks a salesperson about a specific advertisement in last Sunday’s newspaper. Which of the following would help the salesperson to assist the customer?
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Knowledge of the store’s policies.
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Knowledge of the store’s promotional budget.
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Knowledge of the products being promoted.
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Knowledge of the customer’s preferences.
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Explanation:
Detailed explanation-1: -The salesperson’s job in the selling process is to consider the needs and wants of the customer at all phases of selling, from approaching the customer to reaffirming the buyer-seller relationship after the sale. The product offered should be capable of meeting the customer’s needs or wants.
Detailed explanation-2: -Ultimately, the objective of using implication questions is to help a prospect realize the seriousness of the identified problem. In the context of a sales presentation, one of the most important ways to ensure a good first impression is to be well prepared.
Detailed explanation-3: -Boomerang brings the objection back to the customer as a selling point.
There is 1 question to complete.