GENERAL KNOWLEDGE

Detailed explanation-1: -Mission statements define your organization’s purpose and its primary objectives. They are set in the present tense, and explain why you exist as a business, both to members of your organization and to people outside it. Mission statements tend to be short, clear and powerful.

Detailed explanation-2: -A mission statement is a concise explanation of the organization’s reason for existence. It describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Detailed explanation-3: -Mission statements create the core identity of a company and establish a basis for everyone in the company to make decisions. Mission statements contribute to a company’s brand and encourage unity among everyone who supports or works with the company.

Detailed explanation-4: -A mission statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders. The vision statement is a narrower, future-oriented declaration of the organization’s purpose and aspirations.