GENERAL KNOWLEDGE

Detailed explanation-1: -Primary research guarantees that the information collected is up-to-date and relevant, enabling accurate trends to be revealed. Primary research also allows the person or organisation to control ownership of the data.

Detailed explanation-2: -Pros: Perhaps the greatest advantage of primary research is that it allows the researcher to obtain original data that are current and highly specific to his or her needs. Cons: Because of the processes involved, primary research can be very time-consuming, sometimes requiring months or even years.

Detailed explanation-3: -Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.

Detailed explanation-4: -High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything. Time Consuming. Inaccurate Feed-backs. More number of resources are required.