GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Look, sound, and feel
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Pictures, colors, and fonts
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Tone, words, and ideas
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Look, tone, and feel
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Detailed explanation-1: -Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward-and inward-facing.
Detailed explanation-2: -Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company’s logo, visual design, mission, and tone of voice.
Detailed explanation-3: -These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.
Detailed explanation-4: -But, unless you’ve carefully considered and defined ALL five of the key brand elements-position, promise, personality traits, story, and associations-you still have work to do.