GENERAL KNOWLEDGE

Detailed explanation-1: -CXM is an approach to relationships with customers that goes beyond just marketing tools and software-with the goal of achieving a digital transformation that truly puts customers at the center of the business.

Detailed explanation-2: -Building a relationship most often occurs at the customer level, but it is valuable between businesses as well. Building a relationship with clients yields rewards for all parties. Customers who feel that a company is responsive to their needs likely will continue to use that company’s products and services.

Detailed explanation-3: -Business process improvement (BPI) is a practice in which enterprise leaders analyze their business processes to identify areas where they can improve accuracy, effectiveness and efficiency and then make changes within the processes to realize these improvements.

Detailed explanation-4: -Sending out a thank you when a customer makes a purchase. Upsell or cross-sell a client if they purchase a particular product. Offering a birthday greeting with a promo code. Sending a discount to a customer that hasn’t made a purchase recently.