GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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decrease liability.
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improve sales volume.
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increase market share.
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lose credibility.
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Detailed explanation-1: -3 LOSE CREDIBILITY An example of a brand promise is a large company that pledges to deliver backorders within 24 hours. If the company consistently fails to deliver backorders within 24 hours, customers are likely to become upset, which may cause the company to lose its credibility.
Detailed explanation-2: -Furthermore, when your company consistently delivers on its brand promise, it reinforces the organization’s reputation and builds brand equity-a store of goodwill that can help you weather situations when the customer experience may be compromised.
Detailed explanation-3: -Unfortunately, there are plenty of examples we can point to, from the Wells Fargo fake account controversy, Chipotle’s food safety scares, or Samsung’s recall of their Galaxy Note 7 phone. Although painful, brands can learn a great deal from the experience of breaking their brand promise with consumers.