GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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slogans.
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logos.
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promises.
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touch points.
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Detailed explanation-1: -“i’m lovin’ it” launched in 2003. 17 years later, it is still the McDonald’s slogan. It is by far the longest running McDonald’s brand slogan. At the heart of generating effective, lasting communications are some fundamental approaches that do not go out-of-date.
Detailed explanation-2: -Some fun, some food and one of your five a day!
Detailed explanation-3: -In 2003, McDonald’s registered “I’m lovin’ it” as a trademark. The company still uses the jingle and slogan today. It is the longest-running ad campaign in McDonald’s history.
Detailed explanation-4: -“Let’s eat out!” This 3-word masterpiece proved to be a tremendous for success as McDonald’s first slogan in 1960.
Detailed explanation-5: -Over the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history.