GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They must never impair human dignity and integrity.
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They must never compromise on the truth due to other requirements.
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They must protect the interests of the organisation. They serve data to the government and the general public.
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All of the above
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Detailed explanation-1: -The public relations code of ethics, which are the essential characteristics and qualities of a public relations professional, include: advocacy, honesty, expertise, independence, loyalty, and fairness.
Detailed explanation-2: -Generally, a code of ethics should include the six universal moral values, where you state that you expect an employee to be trustworthy, respectful, responsible, fair, kind, and good citizens.
Detailed explanation-3: -Be an ethical leader. Use moral courage. Consider personal and professional reputation. Set the right tone at the top. Maintain an enquiring mindset. Consider the public interest. Consider ‘the right, the good and the virtuous’ actions” 20-Feb-2019
Detailed explanation-4: -Integrity. Objectivity. Professional Competence and Due Care. Confidentiality. Professional Behavior.