GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They must never impair human dignity and integrity.
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They must never compromise on the truth due to other requirements.
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The code philosophy of the code is to uphold the universal declaration of Human Rights of the UNO.
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All of the above
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Detailed explanation-1: -Be honest and accurate in all communications. Act promptly to correct erroneous communications for which the member is responsible. Investigate the truthfulness and accuracy of information released on behalf of those represented. Reveal the sponsors for causes and interests represented.
Detailed explanation-2: -A public relations professional must govern their behavior according to industry best practices. PR professionals need to remain within ethical boundaries as they share information with the masses and manage the brand image of their respective clients.
Detailed explanation-3: -Be an ethical leader. Use moral courage. Consider personal and professional reputation. Set the right tone at the top. Maintain an enquiring mindset. Consider the public interest. Consider ‘the right, the good and the virtuous’ actions” 20-Feb-2019
Detailed explanation-4: -Integrity. Objectivity. Professional Competence and Due Care. Confidentiality. Professional Behavior.