GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the business itself.
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customers.
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product development.
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investors.
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Detailed explanation-1: -In short, both CRM and CEM optimize customer relationships but CRM is what facilitates relationship-building for the organization while CEM focuses on monitoring and improving the experience for the customer. Both CRM and CEM account for all steps of the customer journey and their interactions.
Detailed explanation-2: -CRM is more about tracking customers, driving sales and resolving issues. CEM, on the other hand, has a more holistic approach for attracting and retaining customers by providing a great experience.
Detailed explanation-3: -Customer relationship management is the process of identifying and understanding customer needs, then meeting those needs. On the other hand, customer relationship marketing (CRM) is the process of attracting new customers by making them aware of your products or services.