GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Psychographic
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Demographic
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Lifestyle
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Geographic
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Detailed explanation-1: -Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business.
Detailed explanation-2: -Age segmentation is done by generation or by life cycle stage. When it is done by generation, the different stages include millennials, generation z, and baby boomers. When it is done by the life cycle stage, the different categories include babies, teenagers, adults, and the elderly.
Detailed explanation-3: -A. Demographic segmentation divides the markets into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. Demographic factors are the most popular bases for segmenting the consumer group.