GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Lose credibility
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Improve sales volume
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Increase market share
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Decrease liability
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Detailed explanation-1: -3 LOSE CREDIBILITY An example of a brand promise is a large company that pledges to deliver backorders within 24 hours. If the company consistently fails to deliver backorders within 24 hours, customers are likely to become upset, which may cause the company to lose its credibility.
Detailed explanation-2: -How does brand promise affect employees? It gives them a common goal. Which of the following is a true statement regarding touch points: A business must prioritize which touch points to focus on.
Detailed explanation-3: -A brand promise reveals what consumers can expect from a brand across all touchpoints. It serves as a company’s foundational value and informs every aspect of the company, from its messaging to its customer service.
Detailed explanation-4: -On time delivery, or OTD, is the metric used to measure supply chain efficiency. This KPI shows whether or not an organization is meeting its goals in regards to promised delivery times, and is critical for both measuring carrier performance and maintaining customer satisfaction.