GK
BUSINESS MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?
|
|
Making a brand promise.
|
|
|
Developing a campaign platform.
|
|
|
Stating industry policies.
|
|
|
Establishing product position.
|
Explanation:
Detailed explanation-1: -A brand purpose is essentially a brand’s reason for being, beyond making money. A brand promise, on the other hand, may give the buyer an idea of what to expect from the product or service, but the brand purpose goes way beyond that. A brand purpose connects with consumers on a more emotional level.
Detailed explanation-2: -A brand promise is an extension of a company’s positioning. If you think of positioning as the fertile ground that allows a brand to germinate, grow and thrive, the brand promise is a brand’s fruit-it’s the tangible benefit that makes a product or service desirable.
There is 1 question to complete.