GK
BUSINESS MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a benefit of customer relationship management:
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The opportunity to create targeted marketing campaigns
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A work force that does not commit errors
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A decrease in customer advocacy
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The ability to double the business’s profits
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Explanation:
Detailed explanation-1: -Building trust and commitment. Providing excellent customer service. Prioritizing customer retention (not acquisition) Focusing on how a product/service benefits the customer.
Detailed explanation-2: -Relationship marketing can help, creating loyal customers who stay with you and also persuade others to buy from you as well. Not all of your competitors focus on marketing to existing customers in this way, which means you have a competitive advantage.
Detailed explanation-3: -Trustworthy reporting. Dashboards that visually showcase data. Improved messaging with automation. Proactive service. Efficiency enhanced by automation. Simplified collaboration.
There is 1 question to complete.