GENERAL KNOWLEDGE

Detailed explanation-1: -Anand Milk Union Limited based at Anand in Gujarat is the world’s largest producer of milk and milk products. The Indian dairy cooperative also has world record of longest running ad campaign in the world.

Detailed explanation-2: -Interpretation: 58% consumers demand for Mother dairy products & 36% consumer preferred Amul dairy products and lastly 6% percent consumer preferred other dairy products.

Detailed explanation-3: -India’s Amul milk brand is the world’s largest milk cooperative company in the world. In 1946, the Amul Cooperative was created as a reaction to the exploitation of local milk producers by the dealers and the agents of the main dairy of that time, the Polson dairy.