GENERAL KNOWLEDGE

GK

HUMAN RESOURCE MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one is part of Michael Porter’s generic strategies?
A
Focus strategy
B
Differentiation strategy
C
Cost leadership strategy
D
All ofthe above
Explanation: 

Detailed explanation-1: -According to Porter’s Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.

Detailed explanation-2: -The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus.

Detailed explanation-3: -Porter’s generic strategies describe how a company pursues a competitive advantage across its chosen market scope. The generic strategies are either lower cost, differentiation, or focus.

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