GK
IMPORTANT ABBREVIATIONS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Accurate Buying Market
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Assured Best Marketing
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Account Based Marketing
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Active Business Methodology
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Detailed explanation-1: -What is account-based marketing (ABM)? Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Detailed explanation-2: -There are three main types of Account Based Marketing strategies a team can implement. The first is strategic or one-to-one ABM, the next is ABM lite or one-to-few, and the last is programmatic ABM or one-to-many.
Detailed explanation-3: -ABM delivers higher ROI With an account-based focus, you’ll be able to target specific accounts with the highest fit, intent, and engagement to help drive revenue fast. And this hyper-focused approach optimizes both employee resources and demand gen budget.