GK
IMPORTANT ABBREVIATIONS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Gross Rating Point
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Going Rate Pricing
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Global Rate Pricing
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Gross Rating Product
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Detailed explanation-1: -Gross rating point (GRP) is a common metric in traditional ad buying that measures the impact of a given ad campaign. GRPs quantify impressions as a percentage of a target audience, multiplied by the frequency in which that audience sees the ad.
Detailed explanation-2: -GRPs are simply total impressions related to the size of the target population: They are most directly calculated by summing the ratings of individual ads in a campaign. Mathematically: Reach (%) = 100 * Impressions (#) ÷ Defined population (#) GRPs (%) = 100 * Reach (%) × Average frequency (#)
Detailed explanation-3: -What is a good GRP? Media planners suggest scheduling, at the very least, 150 GRPs for a span of three consecutive months. This should help to build significant awareness.
Detailed explanation-4: -A gross rating point (GRP) is a standardized measurement of a TV advertisement’s success that tracks how much exposure an ad has received above all else. One GRP is equal to an ad being exposed to 1% of the total possible TV audience, or any household with a television.