GK
IMPORTANT ABBREVIATIONS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Run of Site
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Responsive Online Sales
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Regional Operating Service
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Relational Ordering Scenario
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Detailed explanation-1: -A “Run of Schedule” media buy (aka ROS) is one where a network/publisher places a brand’s advertisement across a variety of dayparts, demographics, and programs. This buy reaches a wide range of audiences, but an advertiser has limited say in where (or when) their ads are run.
Detailed explanation-2: -Meaning of run of site in English used to describe advertising space on a website, bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement: A run of site ad rotates on all non-featured ad spaces on a site.
Detailed explanation-3: -Run of Site, also referred to as ROS, is an advertising term that pertains to advertisers giving up control over the placement of their ads. Run of Site allows publishers to place ads as they see fit, which typically results in lower costs for advertisers.