GENERAL KNOWLEDGE

Detailed explanation-1: -“These initiatives defined Tesco’s position within the marketplace and led us to come up with the ‘Every Little Helps’ brand idea and advertising line, ‘’ adds the agency.

Detailed explanation-2: -Our motto ‘every little helps’ goes beyond just helping with your shopping.

Detailed explanation-3: -Tesco adopted the now almost-legendary ‘Every little helps’ slogan, which informed all its advertising and a shift in marking focus from produce to customers.

Detailed explanation-4: -Proverb. every little helps. (UK) Even the smallest things are helpful when towards a goal.

Detailed explanation-5: -Tesco’s Target Audience Tesco’s target demographic is those who are interested in deals and sales, value variety and are cost-conscious. Tesco originally positioned itself as a high-volume, low-cost retailer with the goal of catering to all socioeconomic groups.