GENERAL KNOWLEDGE

Detailed explanation-1: -Businesses who enter affinity partnerships may be as small as a coffee shop that sells the bagels from a local bakery, or as large as credit card companies who brand sports team logos on their cards to attract fans. Some other examples of businesses typically involved in affinity marketing campaigns include: Airlines.

Detailed explanation-2: -With affinity marketing, also known as co-branded marketing, two companies work on boosting the awareness, exposure, and success of both their brands. Sometimes, the two companies might even launch one product or service together, which will be described as “co-branded”.

Detailed explanation-3: -Definition: Affinities are personal or emotional connections forged between consumers and a particular brand or business. Highly-successful online businesses are able to gain affinity from customers who help a brand achieve rapid growth.