GENERAL KNOWLEDGE

Detailed explanation-1: -Companies Make Products and Consumers Make Brands A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars.

Detailed explanation-2: -Focus on products, narrative, pop culture, and customer needs. To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer.

Detailed explanation-3: -Nike – Equality Campaign This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos.