GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Mix
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Price Mix
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Promotion Mix
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Marketing Mix
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Detailed explanation-1: -The term “marketing mix” is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the “4 Ps"). The marketing mix has been defined as the “set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Detailed explanation-2: -The vast majority of businesses use several different marketing tools, such as advertising, direct mail, and market research to boost their sales.
Detailed explanation-3: -Marketing tools are techniques, resources and digital programs that help companies promote their products and services effectively. These tools also help advertisers implement marketing campaigns and track their progress afterward.