GENERAL KNOWLEDGE

Detailed explanation-1: -Pride is the most common and strongest emotional buying motive. Many buyers are proud of possessing some product (i.e., they feel that the possession of the product increases their social prestige or status). In fact, many products are sold by the sellers by appealing to the pride prestige of the buyers.

Detailed explanation-2: -Motive is a strong feeling, urge, instinct, desire or emotion that makes the buyer to make a decision to buy.

Detailed explanation-3: -Emotional Buying Motives Here, consumers are motivated to buy something because they think it might bring comfort or boost their status among peers. In other words, these motivations are driven by the need for personal satisfaction. Emotional buying motives often end in impulse buys.

Detailed explanation-4: -An emotional purchase means the transaction is ruled by feelings. Sometimes, there is a reason or rationale behind the purchase, but if the main driving force is the emotion of the consumer, then it is an emotional purchase.

Detailed explanation-5: -Buying motives of a buyer refers to the influences or motivations forces which determine his buying. In other words, a buying motive is the inner feelings, urge, instinct, drive, desire, stimulus, thoughts, or emotion that makes a buyer buy a certain product or service to satisfy his needs.