GENERAL KNOWLEDGE

Detailed explanation-1: -Undifferentiated marketing is a marketing strategy that treats customers all the same, regardless of gender, age, location, or income level. It is also known as mass marketing.

Detailed explanation-2: -Mass marketing means that all customers are treated the same. It may sound attractive because it simplifies the business, but generally unrealistic.

Detailed explanation-3: -What Is Mass Marketing? Mass marketing (or undifferentiated marketing) is a business marketing approach that seeks to advertise to the widest possible customer base, up to and including the entire market available.

Detailed explanation-4: -Mass market means the whole market is treated as the target market where any segmentation is not occurred, wide-range of customers’ are targeted by the marketers’.

Detailed explanation-5: -Mass marketing is a strategy that marketing professionals use to appeal to the largest portion of a market. Businesses use the same product, price, distribution and promotion to reach every consumer in the market.