GENERAL KNOWLEDGE

Detailed explanation-1: -A Product concept is an elaborated version of the idea expressed in consumer terms.

Detailed explanation-2: -Product concept is a detailed version of the idea stated in meaningful consumer terms.

Detailed explanation-3: -Product concept is very detailed or elaborate version of the provided product ideas. A product concept is also sometimes called a “brand definition.” It derives this name because the product concept is often the first thing people notice about a product.

Detailed explanation-4: -Product concept is the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements. It is a detailed version of the idea stated in meaningful consumer terms.