GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Design
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Symbol or Number or Words
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Combination of Name and Symbol
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All of the above
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Detailed explanation-1: -A brand consists of all the features that distinguish the goods and services of one seller from another: name, term, design, style, symbols, customer touch points, etc.
Detailed explanation-2: -In particular, it will include your mission, vision, core values, company voice, logo, typography, and principles.
Detailed explanation-3: -Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc. for their products or services. It helps them spread awareness about their product/company, differentiate it from competitors, establish a connection with customers and build trust.
Detailed explanation-4: -You can start creating, developing or improving your brand strategy by focusing on these three core elements of a brand: Promise, Positioning, and Performance. These elements are referred to as the Three Brand Ps. A brand’s success depends on how well these elements are defined, planned and executed.
Detailed explanation-5: -These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.