GENERAL KNOWLEDGE

Detailed explanation-1: -Yes, branding costs money. But it’s an investment, not a business expense. In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen trust from your audience and grow your market share.

Detailed explanation-2: -It’s a true investment in the foundation and future of your business. It’s not just paying for something you’ll use in your business like a scheduling app or project management tool. You’re paying for the foundation of your entire business. Investing in your brand is one of the best ways to see growth in your business.

Detailed explanation-3: -A strong brand can be worth a lot of money. In fact, some estimates suggest that the value of a company’s brand can make up as much as 30% of its market value. This is because a strong brand can give a company a competitive advantage and make it more resistant to economic downturns.

Detailed explanation-4: -A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Detailed explanation-5: -No matter the industry, product, customer or size, a company’s brand is its single most important asset. Your brand isn’t just your logo. It’s how you interact with the world-from your customers to your employees-and it all stems from the brand.