GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary packaging
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Secondary packaging
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Transportation packaging
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None of the above
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Detailed explanation-1: -Solution. The outside wrapping of the primary packing that protects the product is referred to as secondary packaging.
Detailed explanation-2: -Primary packaging is both first and last: It’s the first layer of protection for your product and the last piece of packaging the consumer opens. It’s a bag of potato chips, juice box, book of matches, or wrapper covering a bar of soap.
Detailed explanation-3: -Common examples include cardboard cartons, cardboard boxes, cardboard/plastic crates, trays, paperboard cartons, shrink wrapped bundles, trayed PET bottles held with shrink wrap, taped or glued cardboard cartons containing cans of food, cans inside a paperboard carton, etc.
Detailed explanation-4: -Let’s go back to the wine example. The wine itself goes into bottles (primary packaging). A number of bottles go into a carton (secondary packaging) and these cartons are then in turn loaded onto a pallet and shrink-wrapped for distribution (tertiary packaging).
Detailed explanation-5: -Often, packaging can have 4 or more levels. An example of this would be a tube of tooth paste (primary level), in a folding carton (secondary level), housed in a display box (tertiary level) and then shipped in the fourth level of packaging which is, of course, its transportation packaging.