GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company using high price and high promotion policy is adopting the following strategy:
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Slow skimming
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Rapid Skimming
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Slow Penetration
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Rapid Penetration
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Explanation:
Detailed explanation-1: -ANSWER: (2) Market skimming concerns with pricing policies for late entrants to a market.
Detailed explanation-2: -Strategic planning is the process of developing strategic business plans, putting them into action, and analyzing the outcomes in terms of a company’s overall long-term objectives or desires.
Detailed explanation-3: -product, price, promotion and place (distribution)-that the firm blends to produce the desired market response; also called the Four Ps.
There is 1 question to complete.