GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company would like to study the impact of advertising expenditure on sales volume and sales revenue. This is an example of ____ research.
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prescriptive
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causal
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secondary
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exploratory
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qualitative
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Explanation:
Detailed explanation-1: -For analysis purposes, we consider a statistical tool called simple linear regression modeling. To check the significance of the advertising on sale, definite statistical tests are applied. Based on the findings of this research, it is observed that advertising has a significant impact on sales.
Detailed explanation-2: -Advertising expenditure and sales revenue are also standard positively correlated (r= 0.469 at P0.
Detailed explanation-3: -A positive and significant relationship was also found between advertising and sales.
Detailed explanation-4: -The correlation coefficient between advertising expenditure and sales revenue is calculated to be 0.85.
There is 1 question to complete.