GENERAL KNOWLEDGE

Detailed explanation-1: -Marketing information management is important because marketing data can have a profound effect on a company’s ability to generate revenue. This data allows companies to gain insights into consumer behavior, which can increase a company’s ability to appeal to its target markets.

Detailed explanation-2: -The marketing information system (MIS) is a system which includes a collection of procedures that are designed to generate a systematic collection, analysis, interpretation, storage and dissemination of the market decisions and information. This helps in the smooth management of marketing.