GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Market strategy
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Market targeting
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Market positioning
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Market segmentation
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Detailed explanation-1: -Webster: “Market Segmentation is a method for achieving maximum market response from limited marketing resources by recognizing differences in the response characteristics of various parts of the market.
Detailed explanation-2: -What Is Market Segmentation? Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.
Detailed explanation-3: -Market segmentation is the process of dividing the market into subsets of customers who share common characteristics. The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.
Detailed explanation-4: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.