GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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All activities involved in selling goods or services for the purpose of resale or business use is termed as -
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Retailing
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Direct sale
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Wholesaling
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Direct marketing
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Explanation:
Detailed explanation-1: -According to Philip kotler, “Retailing includes all the activities involved in selling goods or services to the final consumes, for personal, non-business use.” In other words, it is the set of business activities that adds value to the products and services sold to consumers for their personal or family use.
Detailed explanation-2: -Wholesaling includes all activities required to sell goods or services to other firms, either for resale or for business use, usually in bulk quantities and at lower-than-retail prices. Wholesalers, also called distributors, are independent merchants operating any number of wholesale establishments.
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