GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An example of “experience marketing” is a professional sporting event.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -An example of “experience marketing” is a professional sporting event.
Detailed explanation-2: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-3: -Examples of a tangible product include cars, food items, computers, telephones, etc.
Detailed explanation-4: -Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment). Some customers will seek value and low prices, while others seek top quality.
There is 1 question to complete.