GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An important element of an iterative segmentation is
A
a good company.
B
quality products.
C
good customer data.
D
good management.
Explanation: 

Detailed explanation-1: -An iterative image segmentation algorithm that segments an image on a pixel-by-pixel basis is described. The observation information to be utilized is the joint gray level values of the pixel to be segmented and those of its neighborhood pixels.

Detailed explanation-2: -Ability to expand. Segment potential and existing customers into specific sub-groups. As a result, businesses can then get a better understanding of things customers could be interested in. This, in turn, promotes the expansion of new products and services relevant to their target audiences.

Detailed explanation-3: -Segmentation is used to understand your customers’ differences so that services are designed and delivered in a customer focused way. It also helps ensure equality of access to services as the services are designed in line with the ‘known’ needs and choices of the customers.

Detailed explanation-4: -Customer segmentation is the process of grouping customers according to how and why they buy. It allows organizations to create more specific sales and marketing strategies for customer groups.

There is 1 question to complete.